Empire Magazine UK January 2017 Scans

Digital scans of the January 2017 issue of Empire Magazine UK has been added to the Gallery:


Telegraph Article + Photos

I’ve replaced the new photoshoot with High Quality images:


Luke Evans: Bulgari’s man of the moment

Hollywood has long known that in order to tell a good story, you need a great actor. And now that “storytelling” has become another vehicle for brand messaging – “leveraging brand equity through content”, to use the marketing speak – well let’s just say some luxury houses have been on their game rather longer than others.

Take Bulgari. Founded in Rome in 1881 by Sotirios Boulgaris, by the Fifties the business was itself a byword for an Italian economic boom period forever known – thanks in part to the city’s Cinecittà studios – as La Dolce Vita. In 1962, Elizabeth Taylor famously wore real Bulgari jewels on the set of Cleopatra. And during both her marriages to Richard Burton, the couple regularly exchanged its pieces, putting the jewellery brand on the map.

Fast forward 50 years, and Luke Evans, another fine Welsh actor equally fastidious about his sprezzatura, is in the opulent first floor suite of Bulgari’s London flagship store, being photographed for Telegraph Time in Ferragamo and Kilgour threads, paired with a slew of the latest Bulgari timepieces. These include Octo and Roma versions of the Finissimo tourbillon – the world’s thinnest – and new blacked-out (or “Ultranero”) versions of the Octo. A fixture of the style columns and a regular attendee at fashion events such as London Collections: Men, Evans evidently identifies easily with Bulgari’s particular brand of Italian swagger. “Bulgari really stands out,” he says.

“There’s the age of the brand, for a start, and the legacy of the Bulgari family and its association with Rome, which is one of my favourite cities. “And for six decades there’s been these beautiful, glamorous actresses who’ve worn their diamonds, and now they have branched out into these incredible watches, things that I can identify with.” When we speak, Evans is sporting an Octo Ultranero. He tells me it’s similar to the piece he fell for three years ago when he ran into Stephane Gerschel, Bulgari international communications director, at Harvey Weinstein’s BAFTAs after-party. He walked away with the watch: “Very happily placed handcuffs,” as Evans laughingly puts it.

“The watch had just launched,” recalls Gerschel. “And Luke said he liked it, so I gave it to him. It was very spontaneous on my side, but at the same time I think he really embodies the right person for Bulgari.” No wonder. Today, the 37-year-old actor boasts the sort of Hollywood CV his 27-year-old self could scarcely have imagined.

A decade ago he was a stage performer with a strong résumé in musical theatre. Tiring of that, he booked himself a ticket to LA where, as they say in those parts, he “took meetings” until he had established himself in the movie business. Since then, Evans has become the sort of all-seasons actor able to segue between dystopian thrillers (High-Rise), revisionist horror (Dracula Untold), mythic romps (The Hobbit and Clash of the Titans), and the Fast & Furious franchise.

This autumn Evans’ A-list credentials have been further underscored with a leading role in the blockbuster book adaptation, The Girl on the Train, in which he stars opposite Emily Blunt. “There were quite a few things I wasn’t aware of when I came into this business,” Evans says. “One of them was the travel; I had no idea that I would be doing this much flying.” And the other? “The fashion connection. These are completely different industries, but I remember going to my first fashion show in Milan, which is how I started to build my awareness of brands and the ones that looked good on me.” That awareness was something Gerschel quickly noted, too.

“We are an Italian brand, and the Italian man has facial hair, takes pride in his body, is suave… I was looking for a man’s man, basically, and I thought Luke was the perfect candidate.” The bond runs deeper, too. Since signing on as a full-time ambassador, Bulgari has introduced Evans to Save the Children, and he’s currently working on youth empowerment projects in his native south Wales and in Mumbai. “I may be 37, but I can still think like a teenager,” says the actor, who grew up the only child of a builder and a cleaner in Aberbargoed, near Pontypool. “I understand what it feels like, and that’s what I want to target.”

For Bulgari, the arrangement is entirely reciprocal. “Are actors better communicators? Absolutely,” Gerschel says. “Since the Fifties we’ve worked with hundreds of movie stars – we feed on their aura, but they also feed themselves on the life of the brands. And I think, with Luke specifically, he really gets in to every story and every detail. He is Mr Bulgari.”



ELLE Interview


So the blonde hair, it’s a new look for you. How are you feeling about it?

I like it! I mean, it’s just nice to do something a bit different, and I guess when you’re an actor, you have the license to do that. And then if you look weird, you can blame the role, you know? So no one’s going to tell me I’m having a mid-life crisis.

But the Luketeers, how are they taking it?

I think most of them like it.

You never know who is gonna have these crazy online cohorts of followers―people who have given themselves a nickname. What do you think it was?

I don’t know where it came from! I think I sort of realized it was an international thing when we went to South Korea for The Fast [and the Furious] 6 premiere. We knew nothing about South Korea, and we came through the sliding doors [at the airport] with my luggage and there were like 60 fans with Luketeer banners: “We’re your Korea Luketeers.” It was like, wow, this is amazing.

So you had your birthday party in Rome. Seems that you’re a big traveler?

When I started doing this for a living, no one really warned me about the amount of traveling I would do. I always thought everything was shot in Los Angeles. So I’ve traveled everywhere, and it’s been amazing. I used to think taking a flight was kind of a big deal, you know? I’m from the valleys of South Wales and when my family used to go on holiday, it was a big thing. Packing the bags, checking in, not losing your passport, going through customs, the X-ray machine, all that stuff used to be quite an intense thing. Now it’s like catching a bus, I don’t even think about it.

Read the full interview, here!

The Girl on the Train star Luke Evans: ‘I wasn’t looking for fights …’

Not every actor knows the secret of his or her appeal. Not every actor wants to. But Luke Evans gets it in one: “I’ve been told I give off a very masculine vibe.” He says this almost reluctantly, as though he has been asked during a job interview to list his most appealing qualities. “I’ve got an expressive face and I’ve played a lot of angry, tormented creatures. The feedback is that I present myself as a very strong man who can love as much as he can kill. He can care for his children and he can also turn around and fight 15 men.” He continues more quietly in his Valleys lilt: “I don’t have children. I hope I will do at some point.” This moment of reflection is all the lovelier for being entirely unsolicited.

We are in a hotel room where the 37-year-old Evans is dressed smart-casual: dark polo shirt, light grey trousers, black suede boots. He is not a demonstrative man either on screen or off, so it can appear that he has achieved success by stealth. Even in noisy blockbusters he maintains a studied composure. As Bard the Bowman in the Hobbit trilogy, he slew the dragon without making a song and dance about it. He was sweet and excessively shirtless as the token hunk inTamara Drewe but he has also been psychotic in the grisly No One Lives and a brace of Fast & Furious films (six and seven, if you’re wondering).

Now he finds himself in a sure-fire hit: an adaptation of the bestselling thriller The Girl on the Train which he says is “about broken people struggling with their demons”. The movie begins with a lonely souse (Emily Blunt) fantasising on the commute into town that the house she passes each day belongs to the perfect couple. In fact, Megan (Haley Bennett), the woman who lives there, is woefully unhappy despite the attentions of her husband, Scott — which is where Evans comes in. “They’re madly in love but he knows something isn’t right. They argue fiercely. They fuck passionately. He loves her and wants it to work but she’s given up. He doesn’t have a lot of people in his life. She’s everything. I felt sorry for him.”


Luke is in the latest edition of Grazia Italia

There is an article about Luke in the latest edition of Grazia Italia which is out today. I will have the scans for you shortly.